Hasselblad

Victor Hasselblad AB is the Swedish maker of medium-format cameras, founded as a trading company in Gothenburg in 1841 and turned to camera manufacture by Victor Hasselblad in the 1940s. Its modular 6x6cm system became the professional standard, and modified Hasselblad cameras documented the Apollo program, including the first Moon landing. In 2016 it introduced the X1D-50c, the first compact digital mirrorless medium-format camera. The company is majority-owned by DJI and produces around 10,000 cameras a year.

Product families

• X System (mirrorless medium format)
• H System (modular medium format)
• V System (classic modular)
• 907X (digital back platform)

Milestones

• 1841The Hasselblad family trading company is founded in Gothenburg, Sweden
• 1948The Hasselblad 1600F, the first civilian Hasselblad camera, is introduced in New York
• 1957The 500C establishes the modular V System that defines the brand for decades
• 1969Modified Hasselblad cameras document the Apollo 11 Moon landing
• 2016The X1D-50c becomes the first compact digital mirrorless medium-format camera
• 2017DJI takes a majority stake in the company